On a shrinking market highlight the uniqueness of Brämhults and the diffrence between their freshly squeezed oranges and other juices.
By showing the uniqueness of the individual oranges, we also show how every bottle is unique. During the season they vary in both color and taste. Just like fresh fruit. It’s a proof of authenticity. Also, the campaign’s message was both needed and appreciated during times of distress in the world.
The campaign had a strong affect building Brämhults brand values. The company’s turnover increased with 9 %, in spite of the fact that the juice market in general experienced a decrease of 3 % during the same time period.