We love
different!

Brämhults

Brief:

On a shrinking market highlight the uniqueness of Brämhults and the diffrence between their freshly squeezed oranges and other juices.

Solution:

By showing the uniqueness of the individual oranges, we also show how every bottle is unique. During the season they vary in both color and taste. Just like fresh fruit. It’s a proof of authenticity. Also, the campaign’s message was both needed and appreciated during times of distress in the world.

Results:

The campaign had a strong affect building Brämhults brand values. The company’s turnover increased with 9 %, in spite of the fact that the juice market in general experienced a decrease of 3 % during the same time period.